The Team


Co-Founder & UI/UX Expert

Co-founder and UI/UX expert @ Moxie – the Digital House. With over 18 years of experience, Avraham leads and strategizes complex projects for reputable corporates and organizations around the globe. Being both an entrepreneur in the world of e-commerce and a business partner in several successful startups among which are and, Avraham is characterized by having a unique and ingenious point of view that enables him to create innovative digital platforms and come up with encompassing solutions in a multifaceted fashion.

Eyal Bar Oz

Co-founder CEO & Bizdev

Eyal is a leading entrepreneur with over 20 years of experience in the e-commerce industry. The founder and owner of and complete end-to-end e-commerce B2C, B2B and affiliation solutions!


Advisor & Growth Driver

David is an early stage investor, mentor and consultant to young and promising startups, who operate in the areas of Digital media, collaborative working, community, and E-commerce.Among the companies, are, a collaboration management platform, and a platform for communities wish shared interest and passion, – a platform for interactive Video, and media collaboration, Screez – a platform for new age digital entertainment,– a platform for Social Commerce, Paylix, a new app for fast and secured online payments, and purchase tracking, and others.David was Co-founder and until recently the CEO of, a cloud platform for RT dynamic data-driven visualization in any browser or video player.Between 1994 and 2015 David Held senior management roles, in,, Matomy Media Group and Pixel Multimedia.Before starting his professional career in 1994, David served as a Combat Pilot in the Israeli Air force.David was born in Kibbutz Hatzor in 1967, is married and has 2 sons.


Law Firm

"Friedman, Yekutiel, Ingbir – Law Firm", led by Adv. Guy Yekutiel, Adv. Tamar Ingbir and Adv. Amir Friedman, accompanies and represents entrepreneurs and IT companies from their inception to the full realization of their potential, either by selling end products or by selling or merging them with third parties. Along with many years of extensive legal experience, they bring to the table a business approach and legal solutions that are suited to the business needs of each and every company they represent. “Friedman, Yekutiel, Ingbir – Law Firm” accompanies all legal proceedings involved in the establishment and operation of PAYLIX.



2DO! Is a leading consulting and project management company for eCommerce & Data. 2DO! Works with leading companies such as: Strauus, Shufersal, Terminal X, adidas, Kimberly Clark, Ceaser Stone, Wow, Vardinon Naaman etcMichal founded the company in 2012, after working with large retailers and recognizing the gap between consumers and what companies have to offer them in eCom & Data. Prior to that, she was Senior VP in Comme-il-faut (fashion retail), VP business development in Gitam BBDO, and VP media in Gitam BBDO. Michal's passion is running, Yoga and eCommerce

Eran Sion


Eran is a creative business entrepreneur. In his previous roles Eran established and managed the digital and erCommerce department in Kimberly Clark Israel and was Kimberly Clark's eCommerce Director for the EMEA region. Earlier in his career, Eran established the digital activity of TBWA Israel and prior to that he managed major multi-sector accounts in several leading advertising agencies: McCann Ericson, BBDO and Ogilvy. In his spare time he is an amateur chef and swimmer. He is married with three boys and lives in Herzlia, Israel.